Everyone possesses their own unique charm
and is already beautiful just as they are.
At Rarelee, we dream of a world
where people become more beautiful and free by discovering their true selves.
What we often see as “flaws” — the features that set us apart from others —
are in fact what make us distinctive and authentic.
Every piece of Rarelee’s content and every service we offer is built upon this belief.
The original
True value is what no one can imitate.
Rather than forcing ourselves into rigid, one-size-fits-all beauty standards,
Rarelee launched Korea’s first-ever
online style consulting service in 2017
to help individuals discover the beauty that feels most harmonious and authentic to them.
240M
Views
(cumulative on YouTube and Naver Rarelee channels)
7.58M
Face/Body types
(based on facial and body type analysis)
Our analysis is rooted in pure objectivity.
By eliminating the consultant’s personal bias or preferences, we focus solely on shapes, measurements, and data — delivering precise and consistent insights.
We analyze 27-30 physical features, including side cheekbone width, square jawline, eyelid length, protruding mouth, neck length, shoulder width, and pelvic shape. To ensure accuracy, we utilize AI-based analysis and measurement.
Our solutions are continuously expanding to include diverse ethnicities and nationalities, empowering people worldwide to discover and embrace their unique beauty.
The first step to discovering yourself
is truly understanding who you are — and finding the style that fits you best.
I am your stylist, Rarelee.